IT Web Marketing

High ticket IT procurement is big business and companies with products to sell in this vertical face a host of challenges.

Besides having to navigate through long sales cycles, you are usually faced with multiple stakeholders who evaluate your product from different perspectives.

The business end users render judgment on the efficacy of your product from a day to day feature perspective;

IT staff and management assess the value of your solution based on overall tactical support needs and productivity gains;

IT senior management assess the value of your solution based on strategic direction of the business units they may support.

C-Level Executives typically make purchasing decisions relying on subordinate feedback and strategic enterprise direction.

These buyers are sophisticated, yet skeptical - each with their own unique bias.

You train your sales team to approach business in a methodical way, treating each group as its own entity, but how do you reach this diverse audience to generate the lead in the first place?

Does your web site effectively support your sale process?

Do you have a generic message targeted to all your prospects or is your site strategically designed to get the right information to the right person?

Very little is understood about how to market IT products effectively to these types of individuals using the web.

Nnigma's IT Web Marketing consultants are seasoned IT professionals who have been on the proverbial "other side". In addition, they also understand how to package and position your message using Web technology.

It's the best of both worlds.

Our skilled and experienced management consultants are able to critically analyze the effectiveness of your web presence.

Your site should have sections that:

1. Are simple enough for the business user to easily identify the day to day value of your solution;
2. Are technical enough to convince IT staff and management that your product is reliable;
3. Provide supporting documentation that is easy for IT senior management to incorporate into their PowerPoint presentations ( a win-win situation);
4. Provide brief 10,000 ft level strategic information that a C Level executive can quickly understand and act on.

A lot of technical sites have a generic message that makes it hard for different audiences to find the information they need.

Your web site should be optimized so that each of the different audiences mentioned above can find your site and find their pertinent information easily.

Our IT-based approach to web strategy ensures that you will get the intended results with transparency, consistency and accountability.

Your web site should support your sales process. If it doesn't or if you think your web presence has some room for improvement, let us help you.

Contact us today for a complimentary assessment.

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